OLA starts renting cabs on hourly basis
Ride hailing service Ola, is going to add a new service to its kitty. Now you can rent Ola cab on an hourly basis, in a marked contrast to its core business of point-to-point travel.
Need a car on a standby to take you around? Now rent a cab on an hourly package with the all new Rentals. Available for local travel in select cities, said an update on Ola’s Google Play page.
Ola, a home-grown unicorn valued at $5 billion, has a strong competition with Uber, the worlds’s most valuable start-up at $68 billion. Recently, Ola had also started piloting an outstation service in Delhi and then expanding to other cities like Mumbai and Bangalore.
The move is expected to boost Ola’s bouquet of offerings and help the company evolve into a one-stop service provider for road transport solutions. The company has been entering categories that are yet to be explored by Uber to gain market share. Presently Ola and Uber offer on-demand service taxi booking.
However, Ola is also providing their customers the privilege of advance booking unlike Uber. Earlier in March, Ola introduced its cheapest offering Micro at Rs.6 per km to take on Uber’s cheapest service UberGo at Rs.7 per km, a move that has helped the company turn the tide in its favour. In response to Micro, Uber has also slashed fares for UberGo to match Micro in Delhi, one of the top three markets along with Mumbai and Bangalore.
It is a summarization of an article in Live Mint. For more information, visit http://www.livemint.com/Companies/QM9QpMYDUtOzolhFkX6rkM/Ola-pilots-hourly-rental-service-for-cabs.html
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